Operator? Can You Help Me Set This Appointment?
For good or ill, we live in a world of instant gratification.
Don’t want to wait for that online auction to end? Buy It Now!
Your favorite TV show doesn’t come on until later? Check to see if it’s On Demand!
Technology has allowed us to fulfill almost any wish we could possible have with the click of a button. I can order a pizza and have it delivered to my home in thirty minutes or less on this laptop just as easily as I can write this blog post.
Since I’m not the most talented of writers, the pizza’s probably easier.
We’ve even to the point in real estate where scheduling appointments can be that simple. Click a button in the MLS and BOOM!, you can instantly schedule appointments to see your buyer’s potential dream home. And the best part of it all? This technology is available for every single agent out there to take advantage of.
So why are there so many agents that don’t use it?
We live in the 21st Century, yet there are many agents out there (especially inside the city limits of Philadelphia) that hold onto 20th Century methods of conducting their real estate business. Instead of using a centralized showing service – who will schedule and confirm all appointments on behalf of the agent and you, the seller – the take a more analog approach.
For one, I clicked that magic link not to find a confirmation of my appointment, but a message to call the agent. Why even bother with the service if you aren’t going to use it? To know exactly when appointments are set? My scheduling department’s e-mails tell me that, and I can be doing other things.
Another told me I could pick up the key to the home in their office. Before they close at 5:00. For a 6:30 appointment. Oh, by the way, someone else was showing the property at 7:30. How did they expect me to get the key to them? I use professional lock boxes on all of my listings. You always know the key is in a safe, secure place, and no one has to drive to Conshohocken to pick anything up.
And please, don’t even get me started on the subject of photographs. It may just be me, but if you are going to ask someone to part with 200,000 of their hard-earned dollars, they should at least have a chance to see what they’re getting without having to hop in the car and cruise by the place.
You can’t change a leopard’s spots or teach an old dog new tricks. If you have any other clichés that would fit, by all means suggest them in the comments section below. I can always use new material.
However, the old tricks don’t necessarily get homes sold. We are living in a new age. Anyone who has vivid memories of the actual 20th Century will be the first to tell you that. While walking uphill. Both ways.
That is why you need a agent who can roll with the times and reach 21st Century buyers where they are. I constantly update my listings with fresh information. You’ll find quality digital photos to entice buyers to want to see more, up close and live in person. You don’t need to jump through hoops to visit the property. Sure, some appointment times need to be confirmed with the homeowners, but I have a centralized appointment center to handle all of that.
Wouldn’t you rather I be on the phone – on Twitter, Facebook and the hundreds of other places on- and off-line – actively marketing your home and trying to get your home sold?
I embrace the technologies that allow me to streamline my business to better serve you and allow me to get your home in front of the most people and achieve the end result we are all looking for: the quick, smooth and efficient sale of you home.
Just ask me how. Let’s get started today!
Posted on September 24, 2013, in Real Estate and tagged Coldwell Banker Preferred, Conshohocken, Conshohocken Pennsylvania, e-Pro, Facebook, home selling, housing market, Montgomery County real estate, multiple listing service, National Association of Realtors, Philadelphia, real estate, real estate technology, Realtor, seller, selling tips, technology expert, Twitter. Bookmark the permalink. Leave a comment.